Plastic Surgeon in Houston Embraces Social Media Interaction
Board-certified plastic surgeon in Houston Dr. Philip Straka has embraced social media as a way to interact and communicate with his patients. Through Facebook applications like status updates and wall posts, Dr. Straka says he has been able to keep patients informed about his breast augmentation procedures and establish an online social and professional reputation for his practice.
A study produced for the HealthCare New Media Marketing Conference by Q1 Productions reported that 80 percent of Internet users have searched online for health information. With Facebook at a total user population of 750 million, Dr. Phillip Straka says he is excited to tap into the vast resource and improve patient-doctor relationships. The online social media surge has led many medical practices like Dr. Straka’s Houston plastic surgery center to initiate interaction with their patients via applications like the status update and the “Like” button on Facebook. He says seeing patients respond with personalized feedback and comments further proves the value of such a venue.
By generating a consistent and engaged following, doctors are able to connect with their patients on multiple levels, says Dr. Straka. He adds that online networking through social media not only lets doctors communicate practice news to the community, but also allows prospective patients to read reviews about doctors posted by current or past patients. Dr. Straka’s Facebook page also provides links to his practice website where patients can find more information about liposuction, tummy tuck, breast implant procedures, and other cosmetic enhancement options.
Dr. Straka says Facebook is an essential tool as he strives to improve patient care through greater connectivity and personal interaction. He adds that the ultimate goal is to provide patients with the best quality results and the most pleasant experience. “By engaging with patients before, during, and after their consultations and procedures through Facebook, my team and I are able to develop and strengthen patient relationships quicker than we were able to in the past.”
About Dr. Straka
Dr. Philip Straka received his medical degree from Northwestern University Medical School in Chicago and completed his general and plastic surgery medical residencies at Ohio State University. He is board certified by the American Board of Plastic Surgery and a member of multiple affiliations including the American Society for Aesthetic Plastic Surgery, the American Society of Plastic Surgeons, and many others.
Dr. Straka’s office is located at 19701 Kingwood Dr., Building 2 in Kingwood, TX and can be reached at (281) 540-8044. He can also be reached online via his website drstraka.com or at facebook.com/pages/Philip-J-Straka-MD-FACS/107963709972.
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